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Gaba Nite Gaba Living asked us to design identity and packaging for a brand new product: A relaxer drink to help with falling asleep or simply calming down at the end of the day. We developed a marketing strategy based on the consumer, dividing users into three groups: The person that wants to sleep better, the person that wants to relax while traveling and the person who wants to reduce stress during the day. This lead to creating GabaLite, GabaNite and GabaFlite. Presently, GabaNite is currently available in Asian test markets.




Manilla.com The 2011 Manilla Intro Print Campaign ran in the following publications: Redbook, Good Housekeeping, Marie Claire, Country Living, Cosmopolitan, Oprah, and Popular Mechanics. Click on the ad to view more ads that we ran.




Absolut Level We wanted to challenge those who already have their favorite super-premium vodka to try Level. After all, when it comes to "taste", who better to listen to than your own mouth?




ACE Group As the AOR of the ACE Group, one of the top three global insurance companies, we created their positioning: Insuring Progress. These two words have become more than a tagline, but a mantra for the entire company. Embraced from top management down to their field agents, this year's campaign showcases that.




Somerset Partners We were asked by Somerset Partners to position their flagship property, 450 Park Avenue, as a building with important architectural history and a modern architectural future. From the point of marketing, advertising, and design, we had to live up to the high standards of the building itself and the superb taste level of our client. 


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