Digital

From flash banners to websites, Darling has vast experience in translating fundamental ideas into the digital space. The display banners below were chosen as examples of extraordinary click-through rates well above the norm. It's hard to say what the norm is. Google says that start-up businesses should expect maybe 2%. Facebook averages at 0.051%. There are also many measurements per different banner size, with 300 x 250 being the highest at 0.37%, followed by 728 x 90 at 0.27% (source: Google, Facebook and MarketingSherpa). Our highest scoring banner so far has been for Hamilton Beach (see below) at 14.2%, combined 7.1% per banner (source: Lewis Media). We contribute this to very vertical media placements in conjunction with PR, TV and online spots running in the exact same channels at the exact same time.

ACE Group From display advertising geared towards for "C-Level" executives to branding messages that sit front and center on WSJ.com, we've designed numerous banners for ACE Group.

Manilla From marketing communications site designs to consumer emails to web banners, we've helped Manilla gain digital traction across many platforms.

Best Cheese A series of digital banners for Best Cheese helped launch The Dairy Dial, an interactive site to educate consumers about Dutch cheeses.

Hamilton Beach A series of banners were created to accompany our latest campaign. Their focus was to make the product hero while supporting the campaign ideas. Media placement was extremely target focussed. The video components together with the banners created a combined 14.2% click-through rate (7.1% per product banner - never before achieved for this client).

Insight Communications This banner campaign was created to run on regional news stations sites within Insight's servicing area. It yielded the highest click through and conversion rates that the company has ever seen in digital marketing, 10.07%.