There are over 175,000 American Red Cross volunteers in America organized in 500 chapters. They’re in many cities, villages and far away places. But more were needed. More volunteers, more money, more blood and more donated media to get the message out. For that, a multi-language ad kit was created with interactive, print ads and tv spots included. These were send out all over the country. Within three months a whole year’s worth of free media was donated.