Hamilton Beach Breaks 2-Year Ad Hiatus
by SmartBrief, November 29, 2011Household product maker Hamilton Beach hasn't advertised since 2009, but it is returning in a big way, with three new TV spots via the Darling Agency, New York. The ads, slated to roll out before Christmas, will showcase the marketer's new coffee maker, lineup of irons and an updated slow cooker, with the spots to focus on the family-oriented or personal nature of the products. Digital, social media and print ads will round out the campaign.
Hamilton Beach Bows First Ads Since '09
by Karl Greenberg, November 29, 2011Appliance maker Hamilton Beach is launching three new household products-a new line of irons, a new coffeemaker, and an updated cooker-with a new ad campaign comprising three TV commercials...
Hamilton Beach Launches New Campaign
by Citybizlist, November 29, 2011Three new TV commercials launch three new household products-a new line of irons, a new coffee-maker, and an updated cooker-from Hamilton Beach Brands, Inc., Richmond, Va. The campaign, by Darling Agency, New York, is Hamilton Beach's first new advertising in two years...
A Simple Search Box
by David Gianatasio, September 30, 2011Darling Agency in New York goes minimal with its new website, which is just a search box. You can still get the requisite information, but instead of clicking on a link you have to type in stuff like "About," "Clients," "Work" and "Contact." Sometimes, typing in profanities and joke searches yields funny responses. For example...
Darling Brand Website
by Jaci Russo, September 27, 2011Let me preface this post with a great big disclaimer. We never talk about other agencies. Good or bad. It's just not kosher. The purpose of Razor Branding Blog is to share our knowledge and expertise on how to build your brand. Talking about work that is really great or really not great is important if...
Bravest Ad Agency Website
by Paul Suggett, September 21, 2011Even when the creatives in the agency have their names above the door, there is always pressure to make the agency website something that boasts, brags and pushes the kitchen sink at the readers. Not so with Darling's new website. They have gone so bare bones and minimal that even Google's home page looks busy in comparison. When you type in the usual words, like work, portfolio, contact, team and so on, you get just what you'd expect. But...
German Press: Die Kampagne-Motiven für das New Yorker Start-Up Manilla
Ohne Manilla oder doch lieber mit mit Manilla? Wir alle wissen wie anstrengend allein die Organisation des täglichen Lebens sein kann. Verträge, Rechnungen, Flugmeilen ..... Hier setzt das MANILLA Programm an : dank Reminder, freiem Speicherplatz und optimaler Datenverwaltung kommt man in den Genuss von deutlich mehr Freizeit - und das Ganze umsonst.Darling Site Launch on Agency Spy
by Kiran Aditham, September 21, 2011Who needs all the slick design and other bells and whistles that come with agency sites when a simple, standalone search engine will do? Well, that’s the gospel according to New York-based shop Darling, which has launched its new site that features just the agency name and a search box on its homepage...
Insight on The San Francisco Egotist
by The San Francisco Egotist, June 15, 2011Here's a tough assignment for you: selling our mobile culture on landlines. Us? We've got them - mostly because we live in San Francisco where we drop calls every 2 blocks and some of us can't even get signals in our own homes. But this campaign from Darling Agency for Insight Communications does a nice job of reminding people that a landline isn't such a luddite thing after all...
Insight Phone 2.0 on BestAdsonTV.com
by BestAdsonTv.com, June 15, 2011Unlimited calls, voicemail, caller ID, $25/month.
AgencySpy: The 'President' Supports Landlines Over Mobile
by Bob Marshall, June 14, 2011
If you haven’t cut off your phone landlines completely already, take a minute to consider when they might come in handy. You don’t want a dropped call to occur when you’re on the phone with the Russian Prime Minister, do you? Not that we’re saying Vladimir Putin hasn’t ever wrestled with less-than-optimal reception, but people can take things the wrong way...
Insight Communications 'Oval Office' on ScaryIdeas
by ScaryIdeas, June 14, 2011Breaking television advertising for midwest cable communications company Insight touts the landline telephone’s sometimes forgotten advantages over the cell...
Freshpet on iPetblog
by iPetblog, June 9, 2011Freshpet launched an advertising campaign for its dog food that includes television commercials airing during programming on ABC, NBC and CBS, as well as on more than 20 cable networks, like Animal Planet and Food Network...
Freshpet Launches Major TV Campaign
by Karlene Lukowitz, June 1, 2011
Freshpet, the nation's only maker/marketer of fresh refrigerated dog foods, is launching an ambitious television campaign...
Manilla on NYTimes.com "Webdenda"
by The New York Times, May 2, 2011
Manilla, New York, a start-up division of the Hearst Corporation that offers consumers a free personal service to manage household accounts like bills, travel rewards programs and subscriptions, named Darling Agency, New York, as its first advertising agency...
Manilla on MediaPost "Accounts on the Move"
by MediaPost, May 2, 2011
Manilla, a free personal account management service and startup division of the Hearst Corporation, has selected Darling Agency, New York, as its first advertising agency of record. The agency will handle brand development, brand identity, Web site design, print, digital and social media advertising. First work will break when Manilla first becomes available to the public, later this year...
Manilla on dBusiness News
by dBusiness, May 2, 2011
...Selection was made following a presentation of creative credentials. Manilla CMO Jessica Insalaco said, “Darlingʼs creativity and flexibility to learn and adapt with the constant changes of a new company has greatly impressed us. They have a deep understanding of our brand and we trust that Darling will communicate our message effectively.”...
Manilla on AgencySpy
by Kiran Aditham, April 29, 2011
Hearst startup unit Manilla tapped NYC-based Darling as it's first ever ad agency.
Manilla on New York Egotist
by Mandy Fisher, April 29, 2011Word on the street is that the Darling Agency has caught a new fish: Manilla, LLC. The New York startup is a division of the Hearst Corporation, and the Darling Agency gets the privilege of introducing it to the world via...
Hobokenite Named President of Multimillion-dollar Ad Firm
by Jamie Schuh, April 1, 2011
At 26 years old, Hoboken resident Kelly Zuk has a lot on her plate...
NYTimes.com: News From the Advertising Industry
by Stuart Elliott, March 27, 2011
Kelly Zuk, creative director at Darling Agency, New York, was promoted to president, a new post, and will continue as creative...
Kelly on Creativity
by Creativity Online, March 25, 2011Darling Agency, New York, has promoted Kelly Zuk to president, a new position. She will be responsible for...
Freshpet as the lead item on this week's "Accounts on the Move"
by MediaPost, February 14, 2011Darling Agency, New York, was named the first agency of record for Freshpet, a manufacturer and marketer of fresh, refrigerated dog and cat food. Previous advertising was handled...
Freshpet on dBusiness News
by MediaPost, February 14, 2011Darling Agency, New York, was named the first agency of record for Freshpet, a manufacturer and marketer of fresh, refrigerated dog and cat food. Previous advertising was handled...
NYTimes.com: News From the Advertising Industry
by Stuart Elliott, February 13, 2011
Freshpet, Secaucus N.J., which sells refrigerated dog and cat food...
Darling Agency's Kentucky Ad Campaign
by dBusinessNews, October 5, 2010
The campaign is the work of Darling Agency, New York. The spots’ look is minimalist, with all action taking place either in a spare, limbo environment or, in one case, reflected close-up on viewers’ eyes. The new tagline...
Adweek: Insight "Kentuckyo"
by Adweek Staff, September 11, 2010Combine the humorlessness of typical business-oriented advertising with the humorlessness of typical communications-technology advertising and there can be such a critical mass of humorlessness that viewers might go the rest of the month without smiling. As such, it's refreshing to see the lighter touch taken by this spot for Insight Communications...
Communication Arts Webpick of the Week
by Communication Arts, September 3, 2010DairyDial.com is a useful tool for meal preparers. With one click, a simple, and mobile phone-friendly, online dial shows Dutch (and goat) cheese choices for each of six parts of the day...
Darling Agency Adds Best Cheese
by David Gianatasio, October 31, 2009
Darling Agency in New York has been chosen by Best Cheese Corp. as first lead shop on the Mt. Kisco, N.Y.-based client's estimated $1 million ad account...
