Ron has over 30 years experience in media planning and buying. He honed his skills at major agencies including Grey, McCann Erickson, Munn Rabôt, Media Edge: CIA and Vantage Point Media. Ron's extensive brand experience includes Coca-Cola, AT&T, Bristol Myers, Revlon, R.J. Reynolds, McDonald's, Joslin Diabetes Center, NewYork-Presbyterian Hospital, Oppenheimer, MDNY Healthcare, Hackensack University Medical Center, Nestle and many others. Ron believes it takes more than buying efficiently to get the best results; it requires understanding the unique power of each medium and how the various media fit into the audiences' everyday life.