We have been asked to completely rethink Hamilton Beach. This almost 100-year old company is in need to re-strategize the market they're in. Even though their thinking has always been innovative, their design, advertising and focus on all parts of marketing has fallen behind. We are working on literally all aspects of their brand. From TV, to packaging, to writing their press releases.

Their new tagline - Good Thinking - came to us during a tour of their offices and research facilities. They all love what they do. They design, test and research everything they concoct right there in Richmond Virginia. At Hamilton Beach everyone is a true engineer and so the tagline came as no surprise. When one of their top managers heard our positioning for the first time, he felt that it fitted the company so well that he was sorry they didn't have this positioning for the last one hundred years.