​TJX Companies

We started working with the TJX companies in 2009, testing new promotions within their T.J. Maxx stores. We shot two commercials for US test markets and designed numerous in-store promotions and direct mail materials. After successes with T.J. Maxx, we were asked to help with their TJX Rewards credit card. An updated identity and a complete overhaul of the card's design and communications just launched this past summer.