​Red Cross

There are over 175,000 American Red Cross volunteers in America organized in 500 chapters. They’re in many cities, villages and far away places. But more was needed. More volunteers, more money, more blood. And more donated media was needed to get the message out. For that, we created a multi-language ad kit with interactive, print ads and tv spots included. These were sent out all over the country. Within three months a whole year’s worth of free media was donated. The campaign continues to run throughout the US. With Lauren Herman and Alon Shoval. Photographers Brad Harris and John Offenbach, respectively.