​Hamilton Beach

We were asked to completely rethink Hamilton Beach. This almost 100-year old company was in need to re-strategize.Their recent tagline - Good Thinking - came to us during a tour of their offices and research facilities. Their employees love what they do. They design, test and research everything at their headquarters in Richmond, Virginia. "Good Thinking" is what they do everyday. They have since adopted this internally as a company credo and externally as a tagline.