Gaba Nite

Gaba Living asked us to design identity and packaging for a brand new product: A relaxer drink to help with falling asleep or simply calming down at the end of the day. We developed a marketing strategy based on the consumer, dividing users into three groups: The person that wants to sleep better, the person that wants to relax while traveling and the person who wants to reduce stress during the day. This lead to creating GabaLite, GabaNite and GabaFlite. Presently, GabaNite is currently available in Asian test markets.