Using Whittle Communications’ pioneering, non-traditional “Channel One” in-school media network, BK sent powerful “stay in school” messages into thousands of classrooms. The campaign included in-school programs for students at risk, scholarship programs for Burger King employees, and sponsorship of the BK Academy (alternative schools for 9-12 graders). The Whittle work won every major award in the advertising business, including two D&ADs, two Gold Pencils, a Cannes Lion, etc, and was heralded in the mainstream media, including Forbes, Time, and CBS news.