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- An Operating Principle | by George Tannenbaum | darling agency blog: http://t.co/2lIAur6g 03:13:52 pm May 06, 2012 from Tweet Button
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An Operating Principle.
One of the things I was always taught is that as a writer you should repeatedly ask yourself a simple question: Who the hell cares?… Continue reading
Posted in Industry Observations
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A Double Webbie Whammy.
Votes are in and Manilla.com won the 2012 Webbie and… Continue reading
Next time let the Art Director write the radio spot.
Mention ‘radio’ in a meeting and creatives stare blankly at you. Then again, who still mentions ‘radio’ in meetings? But just for a moment, let’s think there is a need for radio in a media plan. Who takes it on? … Continue reading
Posted in Industry Observations
Tagged Art Director Radio, bours, D&AD, D&AD darling, darling radio, jeroen, jeroen bours, radio
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Are Customers turning off Cable? Or vice versa?
According to research firm SNL Kagan, US cable operators lost 741,000 basic video customers in the third quarter of 2011, the biggest decline since it started tracking the segment in 1980… Continue reading
Universal Design by OXO.
Sam decided to come out from retirement and design a peeler that would be comfortable for his wife. OXO was born. What Sam didn’t know was that designers all over the world call that kind of thinking; Universal Design. Alex Lee, President of today’s OXO, is a steadfast believer in that design philosophy… Continue reading
Posted in News from the Agency, Stuff We Like
Tagged Alex Lee, OXO, Peeler, Potato Peeler, Sam Farber, universal deisgn, Universal Design
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Gilgamesh. (Retail Principles from 3323 BC)
8 Retail Principles
By Gilgamesh ibn Mahmoud, proprietor,
Gilgamesh’s Date and Camel Hut,
Sumer, Mesopotamia.
3323 BC. Continue reading
Posted in Industry Observations, Stuff We Like
Tagged gilgamesh, how to sell, retail principles, service, store service
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Fast. A By-Product of Small.
Fast is what happens when a client knows that an agency won’t slow things down. When a client asks for something, more often than not it’s already late in the game. So being fast is not a luxury it’s a necessity. Continue reading
Posted in Industry Observations
Tagged Fast is good, fast response, fast service, response time
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Paperless is here. (no, really)
We have all noticed at one time or another the friendly reminder in someone’s email ‘Don’t print this email. Save the environment.’ I don’t know of many people who print out emails, but still, this message gets the broader point across: Continue reading
Posted in Industry Observations
Tagged manilla, manilla.com, online payment sites, paperless
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Judging a brand by it’s new cover.
Anything can be rebranded. Even the Bible. Especially this one, designed by the British design firm: Crush. Question will always be, if the inside hasn’t changed will the outside be enough to attract new users? Will a new generation pick … Continue reading
Baked by Melissa cupcakes:
payment for Low-Bono
David Frieberg brought in cupcakes the other day. Maybe it was to soften the blow of having to work on a Pro-Bono pitch albeit for a terrific cause. Or, maybe it was because Melissa’s cupcakes are tiny little culinairy A-bombs … Continue reading
Posted in Stuff We Like
Tagged Baked by Melissa, cupcakes, david frieberg, frieberg, low-bono, pretty little things, pro-bono
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