MLife, Mobile Life, was a great combiner. It brought together two departments at AT&T, one in Seattle and one in New Jersey who saw the future of AT&T very different from each other. The MLife campaign opened by talking NBC into letting us have the first :15 second commercials ever on the Superbowl. The campaign also supported the Olympic Winter Games and was discussed in many trade and online media. The Tonight Show had fun with the 'beating-the-record' spot which featured originally two ice skaters text messaging each other their average lap times. In Jay Leno's version, he text messaged his love making time while in bed, supposedly with his wife, to his band leader who also happen to be in bed. The MLife idea organized the AT&T stores easily slicing it in two parts: Mobile Life for the individual and Mobile Life for business.